TOP SECRET: BURN AFTER READING [COPYWRITING TIPS]
Selling products or services online is impossible without effective content. Sales are not made by flashy website designs or graphics, sales are the result of persuasive content. Putting too much time...
View ArticleSearch Engine Fodder Vs Quality Inbound Marketing Copy [TIPS]
What’s the fuss over Search Engine Optimisation (SEO)? Online marketing may have been founded upon affiliate marketing, but its heart as it evolved today is SEO. A big chunk of the Internet marketing...
View Article5 Reasons Why I Won’t Share Your Content [TIPS]
Ever wonder why some content gets shared whilst other content -even with better perceived value- doesn’t? Here’s a hint, think aquatic vertebrates. Most web users have the attention span of a goldfish...
View Article3 Content Questions to Ask About Your Website [Tips]
If you’ve always performed the web design function in your company or you’ve used a web designer’s services, make sure to always scrutinise the content that your business website presents to customers....
View Article7 “NO BRAINERS” for Using Infographics In Your Content Strategy
Do you appreciate the brevity and precision with which a chart or graph relays information? You might not even notice it, but a bar graph or pie chart can give you a lot of info in the fraction of the...
View ArticleStop Selling Ice to Eskimos. 3 TIPS For An Inspired Content Strategy
Industry pundits believe 2012 will be the year of content marketing. Actually, quite a few think that 2011 was the year of content. 2012 -they predict- is when branded digital content will explode. I...
View Article4 Steps to Conduct Interviews for Award-Winning Content [HOW TO]
You don’t have to be a world-famous journalist to conduct engaging interviews and create award-winning content. Whether it’s an article or video content, you can spin an interview into content that...
View Article3 Awesome Content Curation Tools & Why I Use Them
The Macmillan dictionary defines content curation as follows: The process of analyzing and sorting Web content and presenting it in a meaningful and organized way around a specific theme. In this day...
View ArticleInfographics for Brands: 10 Step Guide [TIPS & RESOURCES]
Over the past few years I’ve worked closely with several of my [ftse 100/fortune 500] clients to incorporate data visualisation into their brand communication strategies. The focus has primarily been...
View ArticleStorytelling For SMEs: The Elevator Pitch Re-Invented
Storytelling is playing an increasingly important role in SME marketing. Recently, Forbes contributor and CEO of Advertising and Marketing agency PJA , Phil Johnson, named storytelling as “the hottest...
View ArticleThe Latitude Framework: 4 i’s of Transmedia Storytelling
Research consultancy, Latitude, has come up with a framework that helps businesses tell their story across multiple media channels. The four i’s of storytelling (immersion, interactivity, integration,...
View ArticleConsumer-led Storytelling: Brand Communication in a New Age
This post was originally featured on Huffington Post Business. Storytelling has been around for thousands of years. From the early days of humanity, when mythological stories were shared around the...
View Article3 Tips for Creating Great Content for Your Site
Any self-respecting web marketer will tell you that content is king. However, it’s not as simple as that. Not all content is created equally. Only high quality, well researched content is king. In...
View Article7 Podcast Tools For Your Audio Content Plan
Are you tired of trying to come up with fresh written content for your company website each week? Why not throw caution to the wind and try your hand at podcasting instead? There are a number of...
View Article5 Pinterest Content Curation Strategies For Ecommerce Brands
If you haven’t established a presence on Pinterest for your online business, you should reconsider. Why? Lauren Young, the Reuters personal financial editor, sites a Pew Research Center study that...
View Article5 Slideshow Creation Tools You Might Have Missed
If you’re looking for ways to spice up your content marketing efforts, adding slideshows to your editorial calendar might just do the trick. The popularity of the visual web is obvious with platforms...
View Article6 Proven Styles of Headlines that Really Work
The headline is the first, and potentially the only, chance you have to make an impression on a reader. You may have just written the world’s best article, but it will all be for nothing if your...
View ArticleShare Meaningful Content To Build Your Brand’s Presence
Can content inspire meaningful social change? Can it reach your target market using the very words that speak to them? More critically, can it sell? And — better still — cost next to nothing? Yes, that...
View Article15 Content Aggregation & Curation Platforms Worth Considering
My job requires me to stay on top of the best content aggregation/curation platforms out there to ensure that my clients’ content is distributed, amplified and that they are seen as the undisputed...
View Article4 Content Marketing Execution Approaches Worth Considering
In a recent pitch to a client last week, I was discussing the importance of content marketing and our executional approach to it. Here are 4 content marketing techniques that can help you decide on how...
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